![]() ![]() I listlessly delete each missive, and take in vain the name of the man who created this PR term, back in 2004, as a way to sell holidays.Ĭliff Arnell. “Make it a really Blue Monday with these special bedroom toys!” exclaims another. “Beat Blue Monday with mushroom tea!” writes one company. But is that January’s fault? Did it ask to be positioned so quickly after the annual feast of overindulgence, when everyone goes out of their minds with mulled wine and thinks it’s perfectly fine to live on mince pies and brandy butter for 12 days straight? Meanwhile, the only thing that January is known for is abstinence, and the fact it contains the most depressing day of the year: so-called Blue Monday, which happens to fall on the third Monday of the month.Īs a journalist, you know Blue Monday is approaching because of the sense of despair that builds with each press release that falls into your inbox, advertising various ways to get through it. It gets such bad press, don’t you think? It’s gloomy, dark, cold and everyone’s skint because of Christmas. ![]() I’m beginning to feel a bit sorry for January. ![]()
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